Customer Sentiment Analysis Platform
T-Mobile, USA · Telecommunications
Telecommunications
T-Mobile, USA
Established a unified customer sentiment platform that integrates social listening, CRM interactions, and network performance signals into a governed lakehouse for enterprise reporting.
Key outcomes
- Optimized pipeline performance
- Single trusted KPI source
Scope of work
Lakehouse architecture, pipeline engineering, and executive analytics delivery
Business challenge
Customer feedback was fragmented across high-volume, heterogeneous sources with no common data model. Batch-oriented processing introduced latency, and leadership lacked a validated layer for sentiment KPIs.
Our approach
Designed and implemented scalable Databricks and PySpark pipelines integrating Sprinklr, LinkedIn, CRM, network telemetry, and external APIs into a centralized lakehouse. Delivered curated semantic models, Power BI executive dashboards, and automated pipeline monitoring for ongoing reliability.
Technology stack
Capabilities delivered
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