Enterprise Campaign Management Platform
DiGi Telecommunications (Telenor), Malaysia · Telecommunications
Telecommunications
DiGi Telecommunications (Telenor), Malaysia
Built an enterprise campaign management platform enabling real-time loyalty programs, contextual marketing, and Next Best Offer capabilities across all customer touchpoints.
Key outcomes
- 20% oPEX reduction
- Customer 360 behavioural analytics
Scope of work
Real-time campaign architecture and customer analytics
Business challenge
The organization needed real-time personalization from high-volume CDR streams, multi-channel campaign orchestration, and reduced operational expenditure on legacy support contracts.
Our approach
Delivered Customer 360 behavioural analytics, Next Best Offer propensity models, and fulfilment orchestration between the campaign platform and downstream operational systems.
Technology stack
Capabilities delivered
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